DexaFit West Houston Privacy Policy

Last Updated: October 1, 2026

DexaFit West Houston is a DBA of Houston Concierge Medicine & Wellness PLLC. For purposes of this Privacy Policy, "DexaFit West Houston," "we," "us," and "our" refer to Houston Concierge Medicine & Wellness PLLC, doing business as DexaFit West Houston, unless the context indicates otherwise.

DexaFit West Houston respects your privacy and is committed to responsibly handling the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information in connection with our website, appointments, testing, wellness services, communications, and other interactions with us.

DexaFit West Houston operates as an independently operated location that licenses the DexaFit® trademark and software platform from DexaFit, Inc. and its subsidiaries and affiliates (collectively, "DexaFit Corporate").

DexaFit Corporate operates certain software platforms, applications, analytics, and reporting systems used in connection with DexaFit assessments. Information processed directly through those systems may also be governed by DexaFit Corporate's separate Privacy Policy.

By interacting with DexaFit West Houston, you acknowledge the practices described in this Privacy Policy. Where consent is required by law, we will obtain it as applicable.

1. Information We Collect

The information we collect depends on how you interact with DexaFit West Houston and which services you use.

Personal and Contact Information

We may collect information such as:

  • name;

  • email address;

  • telephone number;

  • mailing address;

  • date of birth or age;

  • emergency contact information;

  • account or appointment information; and

  • other contact or identifying information you choose to provide.

Appointment and Transaction Information

When you book or purchase services, we may collect information regarding:

  • appointments;

  • services purchased;

  • appointment history;

  • transaction details;

  • billing information;

  • cancellation or rescheduling activity; and

  • communications regarding your appointments.

Payment card transactions may be processed through third-party payment processors. DexaFit West Houston does not necessarily receive or store your complete payment card information.

Wellness and Assessment Information

Depending on the services you receive, we may collect or generate wellness and assessment information such as:

  • body composition information;

  • bone density measurements;

  • DEXA scan results;

  • VO2 Max and fitness assessment results;

  • Resting Metabolic Rate information;

  • metabolic measurements;

  • movement assessment information;

  • 3D body measurements or imagery;

  • arterial or cardiovascular wellness measurements;

  • laboratory or biomarker information;

  • health and wellness history;

  • lifestyle information;

  • preparation and screening information; and

  • other information associated with services you request.

Some of this information may qualify as sensitive personal information, consumer health data, Protected Health Information, or another specially protected category of information depending on the circumstances and applicable law.

Information From Laboratories, Providers, and Other Service Partners

When necessary to provide a service you request, we may receive information from or provide information to:

  • testing laboratories;

  • healthcare professionals;

  • phlebotomy providers;

  • testing-equipment providers;

  • benefits administrators;

  • technology platforms;

  • DexaFit Corporate; and

  • other service providers involved in your requested services.

Information will be shared only as appropriate for the service, as authorized by you, or as otherwise permitted or required by law.

Communications

We may maintain records of communications you have with us, including:

  • contact-form submissions;

  • emails;

  • telephone communications;

  • SMS or text-message communications;

  • appointment inquiries;

  • customer-service requests;

  • survey responses; and

  • feedback.

Website and Technical Information

When you visit our website, certain information may be collected automatically, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • pages viewed;

  • referring pages or websites;

  • approximate geographic information derived from an IP address;

  • website interaction information; and

  • cookie or similar technology identifiers.

2. Houston Concierge Medicine & Wellness PLLC, DexaFit West Houston, and DexaFit Corporate

Houston Concierge Medicine & Wellness PLLC operates DexaFit West Houston as a DBA.

Houston Concierge Medicine & Wellness PLLC is responsible for the local operation of DexaFit West Houston, including its local services, appointments, premises, personnel, testing procedures, customer interactions, and local privacy practices.

DexaFit Corporate is separate from Houston Concierge Medicine & Wellness PLLC and DexaFit West Houston.

DexaFit Corporate licenses the DexaFit brand and provides software, analytics, reporting, and related technology used in connection with certain DexaFit assessments.

To provide services and generate reports, information may flow between DexaFit West Houston and the DexaFit Corporate platform.

For example, assessment data collected at DexaFit West Houston may be transmitted to the DexaFit platform so that results can be processed, analyzed, stored, or displayed in reports or applications.

DexaFit Corporate's collection and processing of information through its platforms is governed by its own Privacy Policy.

3. How We Use Information

We may use information we collect to:

  • schedule and manage appointments;

  • provide services you request;

  • prepare and deliver assessment results;

  • process payments and transactions;

  • communicate appointment confirmations, reminders, preparation instructions, and follow-ups;

  • respond to questions and customer-service requests;

  • coordinate with laboratories, healthcare professionals, or other service providers where applicable;

  • maintain records relating to services and transactions;

  • improve our services and customer experience;

  • administer our website;

  • detect or prevent fraud, misuse, security incidents, or unlawful activity;

  • comply with legal, regulatory, accounting, and business obligations;

  • evaluate service quality and operational performance;

  • conduct analytics and research using appropriately de-identified or aggregated information where permitted;

  • send marketing or promotional communications where permitted by law and, when required, with your consent; and

  • carry out other purposes disclosed to you when information is collected.

4. How We Share Information

We do not sell your personal information for money in the traditional sense.

We may disclose information in the circumstances described below.

DexaFit Corporate

We may share assessment and account-related information with DexaFit Corporate as necessary to operate DexaFit software, generate reports, provide digital results, perform analytics, or otherwise support the services you request.

DexaFit Corporate may process that information according to its own Privacy Policy and applicable agreements.

Service Providers

We may share information with companies that perform services on our behalf, including:

  • website hosting providers;

  • scheduling and appointment platforms;

  • payment processors;

  • communications providers;

  • software and technology providers;

  • laboratories;

  • analytics providers;

  • customer-support providers; and

  • professional advisers.

These providers are expected to use information only as necessary to perform the services for which they were engaged, subject to applicable law and contractual obligations.

Laboratories and Healthcare Providers

When you request a service involving laboratory testing, a healthcare professional, or another clinical service provider, we may disclose information necessary to coordinate or provide that service.

Those organizations or professionals may maintain their own privacy practices and legal obligations.

At Your Direction

We may disclose information when you direct us or authorize us to do so.

Legal and Safety Purposes

We may disclose information when reasonably necessary to:

  • comply with applicable law;

  • respond to a subpoena, court order, governmental request, or other legal process;

  • investigate suspected fraud or unlawful activity;

  • enforce our agreements or policies;

  • protect the rights, safety, or property of Houston Concierge Medicine & Wellness PLLC, DexaFit West Houston, our customers, or others; or

  • respond to an emergency or urgent safety concern.

Business Transactions

Information may be disclosed as part of a merger, acquisition, financing, restructuring, sale of assets, reorganization, or similar business transaction involving Houston Concierge Medicine & Wellness PLLC or DexaFit West Houston, subject to applicable law.

5. De-Identified and Aggregated Information

We may create de-identified, anonymized, or aggregated information by removing or modifying information that could reasonably identify you.

Such information may be used for:

  • analytics;

  • quality improvement;

  • research;

  • statistical analysis;

  • service development; and

  • other legitimate business or wellness-related purposes.

Where information is maintained as de-identified information, we will not intentionally attempt to re-identify it except where permitted by law, including where necessary to verify that a de-identification process works properly.

Information processed independently by DexaFit Corporate may also be subject to DexaFit Corporate's separate policies regarding de-identified and aggregated data.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, analytics technologies, and similar tools to operate the website, remember preferences, understand website usage, measure performance, and support marketing activities.

These technologies may collect information such as:

  • browser and device information;

  • IP address;

  • pages visited;

  • time spent on pages;

  • referring websites;

  • links clicked; and

  • other website interaction information.

Some cookies may be provided by third parties, such as analytics, advertising, scheduling, embedded-content, or website-service providers.

You may be able to control cookies through your browser settings and, where available, website cookie controls.

Disabling certain cookies may affect website functionality.

Where applicable law requires consent before certain tracking technologies are used, we will obtain consent as required.

7. Email and SMS Communications

We may use your email address or telephone number to send communications related to:

  • appointments;

  • confirmations;

  • reminders;

  • preparation instructions;

  • requested services;

  • transactions;

  • follow-ups; and

  • customer-service inquiries.

Where you have provided any legally required consent, we may also send promotional or marketing communications.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

For applicable SMS marketing programs:

  • message frequency may vary;

  • message and data rates may apply;

  • reply STOP to opt out; and

  • reply HELP for assistance.

You may unsubscribe from marketing emails using the unsubscribe link contained in the communication.

Opting out of marketing communications does not necessarily prevent us from sending transactional or service-related communications concerning appointments, purchases, or requests you initiate.

We do not sell mobile opt-in information or SMS consent to third parties for their own marketing purposes.

8. Sensitive Personal Information and Consumer Health Data

Certain information collected through our services may qualify as sensitive personal information or consumer health data under applicable state law.

We may collect and use this information to:

  • provide services you request;

  • conduct assessments and testing;

  • generate reports or results;

  • coordinate laboratory or healthcare-related services;

  • communicate with you concerning those services;

  • maintain appropriate records; and

  • comply with legal and regulatory obligations.

Where applicable law requires separate consent before collecting, processing, sharing, or selling certain sensitive personal information or consumer health data, we will obtain that consent as required.

We do not knowingly use precise geolocation around healthcare facilities to identify or target individuals based on health-related activity.

9. HIPAA and Health Information

Because DexaFit West Houston operates as a DBA of Houston Concierge Medicine & Wellness PLLC, certain information may be subject to the Health Insurance Portability and Accountability Act of 1996 ("HIPAA") depending on the nature of the service, the context in which the information is collected or maintained, and the role of the entity involved.

Not all wellness, fitness, website, or consumer information is necessarily Protected Health Information ("PHI") under HIPAA.

When information constitutes PHI and is subject to HIPAA, Houston Concierge Medicine & Wellness PLLC will handle that information in accordance with applicable HIPAA requirements.

Certain laboratories, healthcare professionals, healthcare providers, or other entities involved in your services may also be HIPAA-covered entities or business associates and may provide their own privacy notices.

Where DexaFit Corporate receives or processes PHI as a Business Associate of a HIPAA-covered entity, its handling of that information is governed by HIPAA, applicable Business Associate Agreements, and other applicable requirements.

If Houston Concierge Medicine & Wellness PLLC is required to provide a separate Notice of Privacy Practices for certain healthcare services, that notice applies to PHI covered by that notice and is separate from this general website and consumer Privacy Policy.

Nothing in this Privacy Policy is intended to reduce or replace rights you may have under HIPAA or any applicable Notice of Privacy Practices.

10. Data Security

Houston Concierge Medicine & Wellness PLLC and DexaFit West Houston use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure.

You should take reasonable precautions when transmitting personal information electronically and notify us if you believe information associated with your interactions with DexaFit West Houston has been compromised.

If a security incident requires notification under applicable law, affected individuals and appropriate authorities will be notified as required.

11. Data Retention

We retain personal information for as long as reasonably necessary to:

  • provide requested services;

  • maintain appropriate health, business, appointment, and transaction records;

  • comply with legal, accounting, tax, healthcare, or regulatory obligations;

  • resolve disputes;

  • enforce agreements;

  • prevent fraud; and

  • fulfill the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information, the service involved, and the reason the information was collected.

Information may be retained longer where required by law, professional or healthcare record-retention requirements, litigation, investigation, regulatory obligations, or another legitimate reason.

De-identified or aggregated information may be retained for longer periods where permitted by law.

12. Your Privacy Choices and Rights

Depending on where you live, the type of information involved, and the laws that apply to Houston Concierge Medicine & Wellness PLLC or DexaFit West Houston, you may have rights concerning your personal information.

These may include the right to:

  • confirm whether personal information about you is being processed;

  • access personal information;

  • correct inaccurate information;

  • request deletion of certain information;

  • obtain a portable copy of certain information;

  • withdraw consent where processing is based on consent;

  • opt out of certain targeted advertising, sales, or profiling where applicable;

  • limit certain uses of sensitive personal information where applicable; and

  • appeal a decision concerning a privacy request where required by law.

These rights are subject to exceptions and limitations under applicable law.

For example, we may be required or permitted to retain certain health, transactional, legal, or other records even if you request deletion.

We may need to verify your identity before processing certain requests.

You will not be discriminated against for exercising privacy rights provided by applicable law.

13. Texas Privacy Rights

Texas residents may have rights under the Texas Data Privacy and Security Act and other applicable Texas privacy laws.

Where applicable, these rights may include the ability to:

  • confirm whether we process your personal data;

  • access personal data;

  • correct inaccuracies;

  • request deletion;

  • obtain certain personal data in a portable format;

  • opt out of processing for targeted advertising;

  • opt out of the sale of personal data; and

  • opt out of certain profiling in furtherance of decisions producing legal or similarly significant effects.

Texas law also provides protections concerning certain sensitive personal data.

If an applicable Texas privacy request is denied, you may have the right to appeal the decision.

Certain entities, information, or processing activities may be exempt from some provisions of Texas privacy law, including where other healthcare or privacy laws apply.

Nothing in this section is intended to provide rights beyond those required by applicable law or to limit rights that otherwise apply.

14. Other State Privacy Rights

Residents of other states may have additional rights under their applicable privacy laws.

Depending on the law and its applicability, those rights may concern:

  • access;

  • correction;

  • deletion;

  • portability;

  • sensitive information;

  • consumer health information;

  • targeted advertising;

  • profiling;

  • sale or sharing of personal information; and

  • privacy-request appeals.

We will honor applicable state privacy rights as required by law.

If you use DexaFit Corporate platforms, additional state-specific rights may also be available under DexaFit Corporate's Privacy Policy.

15. Children's and Minors' Privacy

Our website and services are not directed primarily to children.

Individuals under age 18 may be subject to additional eligibility requirements, parental or legal guardian consent, service-specific restrictions, or other requirements.

We do not knowingly collect personal information online from children under age 13 without appropriate authorization.

If you believe a child has submitted personal information to us without appropriate authorization, please contact us so that we can review the situation and take appropriate action.

16. Third-Party Websites and Services

Our website may contain links to or integrations with third-party services, including:

  • DexaFit Corporate platforms;

  • booking systems;

  • laboratories;

  • payment processors;

  • healthcare-provider platforms;

  • communications platforms;

  • social media services;

  • maps;

  • analytics services; and

  • other websites or applications.

Those organizations may collect information directly from you and may maintain privacy practices different from ours.

Houston Concierge Medicine & Wellness PLLC and DexaFit West Houston are not responsible for the privacy practices of third-party services that we do not control.

We encourage you to review their applicable privacy policies before providing information.

17. International Visitors

DexaFit West Houston is located in the United States and primarily provides services in Texas.

If you access our website from outside the United States, information may be processed or stored in the United States, where privacy laws may differ from those in your jurisdiction.

Information transmitted separately to DexaFit Corporate may be processed in accordance with DexaFit Corporate's international data-transfer practices and Privacy Policy.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, corporate structure, or legal requirements.

When the policy is updated, the "Last Updated" date at the top of this page will be revised.

Where required by law, we will provide additional notice of material changes.

19. Contact Us

If you have questions about this Privacy Policy, DexaFit West Houston's privacy practices, or information collected directly by Houston Concierge Medicine & Wellness PLLC through DexaFit West Houston, please contact:

DexaFit West Houston

Houston Concierge Medicine & Wellness PLLC

9432 Katy Freeway, Suite 400

Houston, Texas 77055

Phone: (713) 834-4353

Email: westhouston@dexafit.com

For questions or privacy requests involving the DexaFit Corporate platform, DexaFit applications, or information processed directly by DexaFit Corporate, you may contact:

DexaFit, Inc. Privacy Department

3601 Minnesota Drive, Suite 515

Edina, MN 55435

Email: privacy@dexafit.com